Interpreting Communication Modalities: Email, Voicemail, and
Face-to-face
Communication is the lifeblood of any project team, and the
modality through which a message is delivered can significantly affect its
interpretation. Let's consider the message from Jane to Mark requesting an ETA
on a missing report, delivered via email, voicemail, and face-to-face. (Walden,
n.d.).
Email:
In written form, Jane's message is polite and structured,
highlighting the urgency of her request due to a looming deadline. The email
format allows Mark to revisit the message multiple times, which is beneficial
for clarity and action. However, the lack of tone and immediate feedback made
the message seem harsh and lacking empathy. Research indicates that written
communication often lacks the emotional cues present in face-to-face
interactions, which can lead to misunderstandings regarding the sender's intent
(Schulze et al., 2022).
Voicemail:
When left as a voicemail, Jane's tone of voice conveyed
additional context—her urgency and frustration was more apparent. I can hear
notes of sympathy in Jane’s voice. Her voice sounded less abrasive than the
email. I also felt her appreciation more in the voice mail. This modality
offers a personal touch, but the message's permanence is reduced, potentially
leading to forgotten details, unless Mark saves the voicemail.
When the message is delivered via voicemail, the
interpretation shifts significantly. Jane's tone of voice conveyed additional
context - urgency and concern - more effectively than text alone. Voicemail can
express emotional nuances that written communication may miss, such as stress
or urgency, which can prompt a quicker response from Mark. Studies suggest that
auditory cues in communication can enhance the emotional richness of the
message, making it more likely for the recipient to grasp the sender's
emotional state (Fujihira, 2024; Sankar et al., 2010).
Face-to-Face:
In a face-to-face interaction, the interpretation of Jane's
message would likely be the most nuanced. The ability to use non-verbal cues,
such as facial expressions and gestures, adds layers of meaning that are absent
in both email and voicemail. Jane could convey her urgency through her body
language, making it clear that the missing report is critical for her own
deadlines. Research supports the idea that face-to-face communication is richer
in emotional and contextual information, which can enhance understanding and
connection between team members (Jiang et al., 2012; Battistón et al., 2020).
Consequently, Mark may perceive the urgency and importance of the request more
acutely in this modality.
Synthesis and Implications:
This exercise highlights several implications for
communicating within a project team. Firstly, it underscores the importance of
choosing the appropriate communication modality based on the message's urgency
and complexity. While the core message remains consistent across modalities,
the interpretation can shift due to the presence or absence of nonverbal cues,
tone, and immediate feedback. In project team communication, it's crucial to
choose the appropriate modality based on the message's content, urgency, and
the relationship between the parties involved. (Fletcher & Major, 2006).
Face-to-face communication is often more effective for
conveying urgent or sensitive information, while email is excellent for
detailed, nonurgent communication. Additionally, understanding the limitations
of each modality can help team members avoid misinterpretations. For instance,
relying solely on written communication for urgent matters may lead to delays
and misunderstandings. Voicemail adds a personal touch when direct interaction
is not possible (Wharton, n.d.).
Conclusion
This activity has reinforced the importance of adapting
communication strategies to the context and content of the message. Effective
communication within a project team requires awareness of how different
modalities can influence the interpretation of messages. By being mindful of
these differences, team members can enhance their interactions and ensure that
critical information is conveyed clearly and effectively.
References
Battistón, D., Vidal, J., & Kirchmaier, T. (2020).
Face-to-face communication in organizations. The Review of Economic Studies,
88(2), 574-609. https://doi.org/10.1093/restud/rdaa060
Fujihira, K. (2024). Relationship between face‐to‐face
and non‐face‐to‐face
communication, and well‐being in older volunteers during
the pandemic: the reprints project. Journal of Community & Applied Social
Psychology, 34(2). https://doi.org/10.1002/casp.2773
Fletcher, T. D., & Major, D. A. (2006). The effects of
communication modality on performance and self-ratings of teamwork
components. Journal of Computer-Mediated Communication, 11(2),
557–576. https://doi.org/10.1111/j.1083-6101.2006.00027.x
Jiang, J., Dai, B., Peng, D., Zhu, C., Liu, L., & Lu, C.
(2012). Neural synchronization during face-to-face communication. Journal of
Neuroscience, 32(45), 16064-16069.
https://doi.org/10.1523/jneurosci.2926-12.2012
Sankar, L., Education, E., & Sankar, C. (2010). Comparing the effectiveness of face-to-face and online training on teacher knowledge and confidence. https://doi.org/10.28945/1282
Schulze, J., Zagorscak, P., West, S., Schultze, M., &
Krumm, S. (2022). Mind the context—the relevance of personality for
face-to-face and computer-mediated communication. Plos One, 17(8), e0272938.
https://doi.org/10.1371/journal.pone.0272938
Hello Janice,
ReplyDeleteI enjoyed your blog about the communication modalities. You made good comparisons of the modalities used (email, audio recording and face to face). Fielding (2006) explain how businesses will use different communication modalities for a company to be as effective as possible. But as you said, it is important to determine the modality with which suits the situation best. Some strategies are less friendly and timely than others that will encourage more intimacy between parties. Project leaders must think about the communication modalities that they will use as the project progress to ensure that the effectiveness of communication is not lost in selecting the wrong modality in the wrong instances. Thanks for your post Janice, I enjoyed it.
Reference
Fielding, M. (2006). Effective communication in organisations. Juta and Company Ltd.